Freepik announces video vertical launch and fresh momentum data

11th April 2023, Málaga, Spain – Today, Freepik – the European leading platform for high-quality audiovisual content – announces the launch of video assets, expanding its fingerprint in the media resources market.

Now, all users can access high-quality videos for free – which encompass a wide variety of general content targeted at professionals – directly from Freepik, rather than being redirected elsewhere. Premium users can also access an even wider, exclusive range of video resources for no extra cost for limited time.

The news follows a recent study revealing that 91% of consumers want to see more online video content from brands, while 86% of marketing professionals use video as a marketing tool – so increasing access to video resources is much needed. In the US alone, more than 75% of adults spend up to two hours per day watching short-form digital video content – a substantial market that will only increase.

Along with the video launch, Freepik today also announces new momentum-focused company data:

  • 600,000 subscribers
  • 8bn downloads to date
    • Up from 6’5bn in 2021
  • 65m unique monthly users
    • Up from 40m in 2021
  • More than 45m graphic resources – including icons, vectors, photos, and templates
    • Up from 27m in 2021
  • A network of over 600 in-house freelancer graphic, 3D, and mockup designers and photographers
    • Up from 380 in 2021
  • 23,000+ external contributors
    • Up from 18,000 in 2021

Following major milestones last year – including three acquisitions, international expansion, an ex-Twitter C-suite hire, and the integration of artificial intelligence (AI) – this announcement helps propel Freepik to its next phase of growth.

Commenting on this news, Martin LeBlanc, Chief Product Officer at Freepik, said: “At Freepik, we’re excited to empower users to create moving stories with video. The design asset market is booming – but there’s always room for improvement. By adding footage and motion graphics to their designs, people can tell a compelling story that evokes emotion. By researching, testing, and perfecting the user experience – powered by a first-rate portfolio – we expect demand for audiovisual content to grow exponentially.”

Tom Limb, Head of Video at Freepik Company added, “Freepik is a market leader in visuals, icons and presentations so adding in-house video to our platform was a natural next step. Now our users will be empowered to take their visual storytelling to the next level.”