Freepik Company Appoints Carlos Cantú, Former Twitter EMEA Executive, as CMO
Freepik Company – the Spanish tech company that specialises in providing high-quality visual content – has appointed Carlos Cantú, a former Twitter EMEA executive, as Chief Marketing Officer.
Cantú, with 20+ years of experience in advertising and marketing, will be leading a team of 45 professionals to increase brand awareness and business penetration of Freepik Company’s products in strategic markets such as the US and Latin America. This will be accomplished by building strong brands relevant to different audiences, ensuring brands are consistent across all touch points, and optimising performance to bolster revenue.
“Joining Freepik Company is a dream come true. I’ve known Freepik as a user since working in agencies like Lowe, Grey, Young & Rubicam, and Cheil Worldwide, where high-quality designs and inspiration were needed on a daily basis. The products and services offered to users are amazing and I’m excited to have the opportunity to take Freepik, Flaticon, Slidesgo, Videvo, and Wepik to the next level”.
Freepik Company’s potential to become iconic for the creative community, as well as the ability to continue to grow have been key elements for Carlos Cantú’s entry into the company. This expansion and growth has been accomplished in recent months with strategic acquisitions such as Videvo, which allows the company to move forward in its goal of being the complete solution for all creatives.
“Twitter enhanced my understanding of people’s behavior and motivations – key for building any brand. Beyond this, throughout my career, I’ve always focused on inspiring and galvanising creative communities. Freepik Company deserves to be a unique and bold brand with a very strong visual identity, so that’s what we are planning to achieve by building brand awareness and augmenting the user experience. I can’t wait for the next chapter.”
For Joaquín Cuenca, co founder and CEO of Freepik Company “having Carlos Cantú with us is truly exciting, we are aware of his impressive career and the results he’s achieved speak for themselves. We are eager to follow his guidance to enhance our brand awareness and performance worldwide”.
Before joining Freepik Company, Cantú worked at Twitter, first as Director of Marketing for EMEA and, before that, Head of Brand Strategy for Spanish-speaking LATAM. He started his career in traditional advertising but then became an integrated Creative Director in the Mexican advertising industry. For more than 15 years, Cantú developed traditional, digital, experiential and shopper marketing projects for brands such as Samsung, Coca-Cola, Ford, Greenpeace, Gatorade, and Unilever among many others.