Slidesgo celebrates its fourth anniversary and strengthens its leadership in the U.S.
Freepik Company celebrates 4 years of life of Slidesgo, its platform for presentation templates, which triumphs worldwide with almost 27 million registered users and 140 million templates downloaded.
Among the most searched topics are “Education”, with 23.4M searches, indicating the great interest of the education sector in this platform. It is followed by “Business” (11.4M searches) and “Marketing” (8.5M searches). As for the most searched style, we find “Aesthetic”, with 5.3M searches, one of the aesthetic and fashion trends in recent months.
66.4% of the platform’s premium subscribers are users from the U.S. and 18.27% of the total number of downloads worldwide in 2022 were produced in the U.S., proving the success of the Spanish platform in this territory.
This international growth has been constant since its beginning in 2019, when Slidesgo was developed by Freepik Labs, the Freepik Company’s project incubator that works as its own digital accelerator, developing and innovating new projects. Esmeralda Baños, Head of Product at Slidesgo, emphasizes that “like Freepik, Slidesgo’s main objective is to provide users with quality resources and creative solutions so that they can create presentations with which to express their ideas to their full potential. To achieve this, we are continually adding new content and formats, following both design trends and current events, and we are also integrating Artificial Intelligence functionalities that will help our users to have unbeatable presentations”. Baños continues: “The fact that the U.S. is the country where Slidesgo has the highest penetration is very significant, as it is a very competitive market where aesthetics is key in many professional and personal aspects”.
As a result, in the U.S., the platform is used in numerous professional centers, universities – such as the Stanford Center for Professional Development (Stanford University) – or educational centers, such as Casa Grande High School, located in Petaluma (USA). Pamela Kester-McNees, Spanish teacher at this center, says: “Students have the opportunity to use real-world tools in a safe and controlled environment, the school. In addition, they can see many ways (through the templates) to organize information to communicate their messages”. Pamela adds, “with Slidesgo, students learn to use new tools that connect well with Google Slides and Flaticon. Now they even use it in other classes, not just mine, since the Teams account gives them access to a greater number of templates and downloads”.